PORSCHE CASE STUDY. Please write a 1500 word APa formated paper answrering the following questions from the attached case. If any outside resources are used please provide links and cite in APA format.
- How much and in what ways has the launch of the Cayenne changed the meaning of the Porsche brand?
- What is the value of the Rennlist online brand community to Porsche? How does it help and/or hurt the brand?
- Should Wiedeking listen to the Rennlist brand community? Why or why not? Should he engage with them?
- Imagine that you are a new Cayenne owner. How does the Rennlist brand community affect your Porsche ownership experience?
